Democracy NC: 5 Steps to Vote PSA
Objective: We were tasked with producing a non-verbal visual PSA to teach citizens how to register to vote and how to vote early. I supervised production with storyboarding, visual design, and music choices. I designed all the visuals in a way that there easy to read and accessible to all users. The client was happy […]
Areas Connect UI Prototyping
Objective: Create several hi-fi UI prototypes that complement Areas Connect, the sports-themed associate reward program. The client asked that the design be sleek and implement easy-to-understand designs that fit on a tablet. To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this project breakdown. All information in this case study […]
Med City Cypher Branding
Objective: I was given the opportunity to do some pro bono work for Blackspace, an educational youth S.T.E.A.M. program for underserved black youth in Durham, NC. I was asked to rebrand the Durham Cypher and make it the Med City Cypher. Since Durham is home to pharmaceutical innovation, it is often known as the city […]
Forging The Musical Future Website
Objective: The F.T.M.F., Forging the musical future is a music talent agency that finds and molds talent in the music industry. The client requested a website that could index their big roster of Grammy award-winning music artists. I took the forging concept of the name and applied the concept through the UI of the site. […]
Thrive Conference Title Design & Broadcast Graphics
Objective: Create a broadcast graphic package for the Thrive Conference. Since the conference fell on a leap year, the client wanted the art direction to have a glitch effect. Cinema 4d 3D graphics were used to create the fractal noise and displacement effects seen in the final graphics. Thrive Conference Glitch Displacement effect […]
Big Rig Dispatchers Logo Design
Objective: Create a logo that speaks to the owners and the truck drivers of the logistics industry. The design that I created distilled the opening and closing action of a rig door of an 18 wheeler truck. Big Rig Dispatchers gave us free rein. They said they would like the design to be “rugged yet […]
A.M.A. Short Film UI Exploration
Objective: Create a self-driven car UI for a fictional ride-sharing company for a short film A.M.A. The direction was to create an AI that was six or seven years down the line but also is grounded in existing technology. I thought that having a very detailed UI would be too much of a liability for […]
SDF Rebrand & Website
Objective: The Southern Documentary Fund needed to refresh its brand design and website. They wanted to get away from the stereotypical imagery of a pickup truck with a camera on it while advocating for more bold storytelling from southern filmmakers. “For the SDF logo, I tried to think of the most unifying element of the […]
DJ M-Squared Social Media Brand Identity
The client requested branding with an optimized logo designed for the internet. Utilizing social Media, Dj M-squared has been able to use his visual identity in a highly sustainable manner. Creating graphics and videos for his promotion has yielded a fellowship of 18,000 followers on Twitter, 11,350 Likes on Facebook, and 14,000 followers on Instagram. […]
LAX Homeboy Bakery Digital Signage
I created digital animations for a menu board wall for Homeboy Restaurant in the Airport. Grab and Go view of signage Sandwich Animation Spot Salad Animation Spot Photos out in the wild